Media LightBridge offers clients a powerful resource for project–based consulting services. Based on our knowledge and experience, we offer consulting services in the following areas:

•  Digital Technology and Content Strategies
  
  
•  Workflow Analysis and Design
  
  
•  Media Research and Analysis
  
  
•  Project Design and Management
  
  
•  Training
  
  

Core Competencies

We offer our services based on the core competencies of the Media LightBridge team. Our core competencies include four major spheres of expertise:

Operations and Technical
We have extensive experience managing cable and broadcast networks, including file–based video playback management, network operations, workflow management, engineering, IT management, and technology support.

Content and Content Management
We have considerable experience in all aspects of content creation and management, including program production, syndication and acquisition. We have experience in advertising production. We understand and have implemented on–air branding campaigns. We understand the value and importance of consistency in on–air production and design. In addition, we are well versed in all aspects of traffic and scheduling, logging and reporting, managing scheduling and preemption strategies, and asset management.

Sales Support and Management
We are familiar with every aspect of advertising sales management and support. Our expertise includes understanding research methodologies and techniques for estimating audience delivery, as well as developing rate cards and managing inventory utilization in such a way as to maximize total revenue.

Essential Business Management
Businesses are run for profit, and management missteps can be costly. Media LightBridge executives have a long history of savvy and efficient management success, and extensive experience with budgeting and planning, P & L accountability, personnel management, and importantly, project management and building new startup businesses. Media LightBridge’s experience and disciplined approach can make a positive difference in your project’s success.