The digital conversion that the world is experiencing is changing the way people access, process, and react to data (content). This offers businesses the opportunity to provide a value-for-value relationship to its customer in a way that it has never been able to before. Digital Out-of-Home provides an opportunity to improve the customer experience through entertainment, education, and instruction, resulting in increased sales and greater customer loyalty.

The infrastructure and processes to deliver this content are complex and continually changing. Likewise, integrating digital communications capabilities into a company's business processes can be difficult.

The needs of Digital Out-of-Home networks are similar to those of the television broadcast business on many levels. In addition to traffic, scheduling, and proof-of-performance issues, there are continuity issues and on-air network branding: your Digital OOH network should have a consistent look and feel across its screens and locations, and that look and feel should work to reinforce your content and your business's goals.

This means that the time-tested operational and business practices originally developed and refined in the broadcast world should be adapted and applied to this new distribution platform. The professionals at Media LightBridge have adapted their many years of experience in television to the needs of managing Digital Out-of Home networks. We manage your networks, day-to-day, so you can concentrate on managing your business and maximizing your sales.

The Advantages of Managed Services

Your business uses digital signage as a tool to improve business. It can increase sales, highlight high–margin products, educate customers, and demonstrate new processes and techniques. In short, digital signage is a powerful tool that improves your business. Your digital signage network is comprised of hardware – the screens, servers, switches, and cables you must install – as well as the software required to run the network. Specialists have installed, configured and tested everything. Now when they have all gone home, you must manage the day-to-day operation. This requires specialized skill sets that your organization may not have.

Media LightBridge knows and understands the requirements and skill sets necessary to seamlessly manage your digital operations to your specifications. You avoid adding headcount, training issues, and HR issues that can strain a staff, such as family-leave or illness. We provide a knowledgeable and professional 24/7 staff that reliably operates your digital network, providing the results you need to be successful.